“Spotify’s a different kind of service, it allows you to stream music event if you don’t own it. So perhaps Spotify will think iCloud is really just second hand news”- BBC’s Rory Cellan-Jones.
“Music is life and life is Music”, one of the firm notation which I believe strongly in. It takes you to an emotional level which is not matched to any other source of entertainment. Listening online music is one of the best ways to stay in the perfect mental state. With the growth of Internet the demand for online music is gradually increasing which increases the demand for the streaming music services.
Music streaming services are becoming gradually more important with the growth of the Internet because most of the users do not have fast access to download large multimedia files quickly. Through Streaming, the client browser or plug-in can start displaying data before the entire file has been transmitted.
“I have been using Spotify for over a year now and I believe it has redefined streaming music. Now I think its redefining personal and social music. Their latest iteration of their desktop application integrates beautifully with Facebook. You can see a friend’s profile, which includes their favourite’s artists and saved playlists”. – Andrew Mager
There is a new planet of music waiting, “SPOTIFY”. Europe’s extravagantly successful streaming music product has just shown us the future. Just like other streaming music players like Pandora, Grooveshark, Last.fm, MOG.com and Lala, Spotify delivers a huge music collection which one can listen through Internet, Mobile device, Desktop client or in Offline mode. Spotify created in October 2008 by Daniel EK and Martin Lorentzon in Sweden. The service has approximately ten million users as of 15 September 2010 and about one million of whom were paying members (source: Spotifywiki). Co-founder Daniel Ek said “he wanted to create something better than pirating music which is fast, simple and free to an extent”. Spotify will let the user stream all one wants from a library of 15 million songs at no cost. It is currently accessible with Microsoft Windows, Mac OS X, Linux, Telia Digital TV and mobile devices running iOS (iPod/iPhone), Android, Windows Mobile, S60 (Symbian), webOS and Sonos. It is increasing its network throughout and as of now the service is available in Finland, France, Netherlands, Spain, Sweden, UK, US and soon Denmark because it takes time to arrange licensing agreements with record labels and local publishing right societies.
One might not even be aware of the rival that is attacking the music titan of the past decade when iTunes is about to mature completely and rapidly. The same was being accomplished by iTunes during early 2000s when it set the stage to decimate Tower Record-a retail music chain which currently exists as an international franchise and an online music store. For those who are not aware, Spotify is a digital right management based streaming service that allows users to stream selected music from a range of record labels. It has a wonderful selection and is compatible with the computer, smart phone, tablet & android phones and is backward compatible to play music from existing iTunes library.
Just think of Spotify as your new music collection. It enjoys complete advantage over iTunes in delivering music with its relative pricing. Although iTunes and Spotify deliver music over the net, Spotify’s price is far below the level of iTunes. For $10 a month, you can enjoy unlimited music as long as you are listening through Spotify music player. It has associated its business model around low pricing. ITunes does not stream music; it requires you to download songs to your iOS before you can listen whereas Spotify is one of the top online services for streaming music. With Spotify, all the music starts streaming right away without any cost. The unique service Spotify offers is that you can use its Offline Mode which allows you to ‘dial an album’ to listen thousands of music tracks without connected to the web at no extra cost. Along with the subscription plans, the service also offers the chance to listen before one can make purchase with the Spotify Free account. Through “Scan and Match” service Spotify scan the tracks on your computer and then download those to your mobile device without synchronize your device with the computer. Spotify also allows you to listen song even when they don’t own it, thereby help you to create your own better playlists and this playlist on your computer will sync to all your mobile devices making it easy to take your playlist on the go. The social feature of iTunes ‘Ping’ is just a wash at present whereas Spotify makes the best use of social networking. You can listen to the same songs your friends are at ,free of cost through Facebook which is built in to the desktop application. You can also share your favourite playlists with your friends over Facebook, Twitter, Flickr and e-mail, just send them a link to a track or playlist and right away they can listen to it. Spotify integrates with last.fm service, henceforth by activating last.fm every song you listen to will be sent to last.fm so that you can get recommendations for new tracks. Spotify integrates with ‘Shazam’, the iPhone application which can recognize songs just by listening to it. Now if you hear a new song you like, just by ‘Shazam’ you can download it with no extra cost.
In order for Spotify to continue the success story, the music industry needs to get completely on board with their music existing in the cloud. One of the users of Spotify says “I am listening to on Spotify and as a consumer I don’t see why I should even want to. There is the option to buy, of course, but after playing around with Spotify for two days I never once felt compelled to purchase a song. I know they’ll be there waiting for me the next time we log on, so why should I bother clogging up precious memory space on my computer by actually buying them”.
To this I would say that the music industry needs to find a way to become completely comfortable with the idea of legal streaming because after two days of poking around Spotify, it is clear that this is going to be the future of music industry and this is what the music industry should look like. It’s no wonder some of the companies are holding out but as someone on the consumer end of the spectrum Spotify is a wonder to behold.
JIST:-It’s time to leave the pirating to Jack Sparrow..!! The new planet of music industry is on the GO..! Discover it with “SPOTIFY”.
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